Peter Le Guay
Partner - Sydney
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Peter specialises in intellectual property and advertising law and has over 20 years experience in protecting, maintaining and enforcing his clients' intellectual property rights and advising on and defending their advertising claims. Whether it is advising on the results of a trade mark search or negotiating the resolution of an ACCC investigation concerning a marketing claim, Peter applies his extensive knowledge and experience of the relevant legal issues in a pragmatic context consistently providing his clients with practical and result-orientated advice and solutions.
Peter is also a registered trade mark attorney and has a particular interest and depth of experience in trade marks and copyright. Peter manages the intellectual property portfolios of many multinational organisations as well as conducting intellectual property due diligence audits and drafting and negotiating complex intellectual property licences and assignments.
In addition to his transactional and advice based work, Peter is an experienced intellectual property and consumer protection litigator and regularly appears in the Federal Court in relation to trade mark disputes or competitor complaints concerning the Australian Consumer Law. He is experienced in dealing and negotiating with the ACCC on behalf of large multinationals concerning consumer protection issues as well as industry based complaints panels such as the Complaints Resolution Panel and the Advertising Standards Board.